This is our Natural Toothpaste, stored in Recycled Aluminum w/ pump. Sweetened with xylitol, our toothpaste not only tastes good, it helps promote healthy oral care! Cleans teeth and gums and protects & strengthens teeth Vegan, Cruelty-Free certified! 100% Pure & NATURAL! * Handcrafted in the USA * Vegan and Cruelty FREE (Leaping Bunny Certified) * Sugar FREE, sweetened with Xylitol * Glycerin FREE * Fluoride FREE * 2.7 fl. oz. (4.2 oz NET WT) Recycled Aluminum w/ pump Mild Flavor= Orange, Peppermint Stronger Flavor= Spearmint, Cinnamon DIRECTIONS: Pump onto your toothbrush. Brush thoroughly, after each meal (if possible) or at least twice a day, or as directed by your oral health care provider. Keep it fresh! *Want that squeaky CLEAN feel, like you just got a deep cleaning from the dentist? Pair with our HERBAL, Charcoal Tooth Powder. 100% Natural Ingredients: Distilled water, Non GMO Xylitol, calcium carbonate, Non GMO xanthan gum, Vitamin E, Essential Oils