GUILT-FREE GLAMOUR!® Amethyst Ashes is a smoky grey hair dye with cool purple tones. For the most radiant results, we recommend lightening hair to the lightest level 10 blonde before use. To commemorate our 40 year “Manniversary" in 2017, we ran a contest to name our new shade. AMETHYST ASHES was selected from the thousands of entries.  * Style: Classic Semi-Permanent Hair Dye * Color: Amethyst Ashes * Color Description -  Smoky Grey Hair Dye * Volume: 4oz / 118ml * Ingredients: Vegan Friendly, PPD Free! * Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions * Duration: 4 - 6 weeks * For Best Results: See Instructions Tab  Tested on celebrities, not animals™.