by Ayurvedamrutham Publications (Author), Midhun H (Author) Digital marketing has replaced the old forms of marketing strategies in the pharmaceutical industry due to the easy interaction, less time consuming and good cost reduction. There has been a great interest by physicians to use social media and digital tools. The development of digital marketing has affected the interaction between the patient, physician and health care organizations.The importance of digital marketing is justified by the easy health care access by patient and physician, wider reach to people, monitoring of results easily using various soft wares, easy and fast feedback collection, quick business advancement, awareness about updated product to common people, improving consumer and health care professionals experience and knowledge.