When our male customers come in looking for a lip balm, our Root Beer Lip Licker Liniment is on the top of their list. It's the sharper root beer, not the sweeter version, if you're a root beer fan. Our exclusive lip balm formula is neither too hard nor too soft - just right for gliding on whenever you like, keeping your lips moisturized and giving them just a hint of shine. We don’t sweeten our Lip Licker Liniment for one simple reason – despite the name, we really don’t want you to lick your lips! Adding a sweetener would give the lip balm a taste, and humans are programmed to lick tastes off our lips. Guess what chaps your lips? Licking them! Our lip balms are 100% vegan, too! Packaged in a case of 12, in a convenient display box, perfect for right next to the register.