100% premium cranberry juice from concentrate. Unsweetened. Producing fruit juices with integrity, craftsmanship and innovation since 1961. Every 6 oz of juice - full serving of fruit. Contains 100% juice. Producing fruit juices with integrity, craftsmanship, and innovation since 1961. Made with the finest all-natural ingredients. No preservatives and no artificial flavors - for goodness sake! Natural separation may occur. In 1961, RW Knudsen started bottling fuit juice from his grape vineyard on one condition - he insisted his juices never contain artificial flavors or presevatives. Little did RW Knudsen know he was starting a tradition of innovation in health-conscious products.