Goody® is #1 in Ouchless® styles and ready to help you take on your day. Goody®'s Ouchless® Forever elastics have 3x longer life than other elastics and are reinforced with a 16-strand inner core that always retains its original shape and bounces back after each use. Seamless bead closure prevents snapping. Damage-free wear. Stylish and smart, this elastic holds like new every time. It's All Goody!