From your back yard to the BBQ trail, this award winning beef rub will make you a TRUE champion! If you're looking for the man in charge, look no further than Tim 'General' Grant, founder of TRUEBUD BBQ. Tim and his band of brothers set the BBQ trail on fire breaking records and winning a National BBQ title using this rub. Join the TRUEBUD Nation and take a stand with the GENERAL! - MSG Free - - Gluten Free - If its got fur, feathers or fins, apply freely! Great on veggies too.