Enriched with certified organic botanicals. No animal by-products. Cruelty-free. Nutrafix Hair Reconstructor: Re-energizes tired, damaged hair. Encourages thickness and volume. Fills in porous hair with rich proteins. You've colored you hair for years. In the summer you bleach it. And let's not forget about the perms, chemical relaxers and blow dryers, curling irons and straightening irons. Your hair needs a health-fix. Nutrafix Hair Reconstructor rebuilds hair from the cuticle layer, replacing missing nutrients and adding proteins for strength. IF your hair is chemically dependent, this is the fix you need. Health is on the way. Giovanni was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry.