UMI is our highest grade matcha. We work with one production house located in Ise, Japan that has been run by the same family since 1945. The relationships and comprehensive network of farmers that use this production house spans generations and it shows. Matcha this good and with this depth of flavor is something that cannot be rushed or faked. Ise Bay is nestled on the southern central coast of Japan and the tea produced here is a reflection of the environment and intentionality of its farmers. Tea production in Mie Prefecture, the home of Ise, started at the end of the 9th century and the traditions of dedication and love for these plants have led to a quality of product that is incomparable. Our latest addition to the wholesale lineup, we are thrilled to offer our newly released UMI tins. This matcha has completely changed the game in terms of flavor and complexity. A great addition to any grocery, café, retail shelf, or wellness space. $21.50 tin/ 6 tins per case Shelf stable