Paperback, published by Microcosm As this ride called life starts to feel more like a perilously rickety rollercoaster, people are seeking any kind of stability they can grab onto, and—whoops!—suddenly they're in a cult. In this tongue-in-cheek yet refreshingly generous dive into the contemporary cult craze, Mary Beth Chapman explores what defines a cult and why Americans (and the media) are so fascinated with them. Rather than focus on the foolishness of cult members, Chapman explores the contributing factors like capitalism, isolation, and overwhelm that lead people to seek firmer spiritual footing in the first place. Served up with humor, self-awareness, and fun charts, the book also includes tips for starting your own cult, including how to choose your idol and how to hire the just the right charismatic cult leader, plus activities like word salad mad libs, red flag bingo, and your very own cult leader paper dolls. Perfect for cult questioners, kool-aid critics, and zealots for fun facts, the quest for the one true path just got a fresh dose of snarky good times.