‘Books have traced the lives of great designers before, but few serve to double as a visual history of British popular culture. What this book deftly demonstrates is that Smith has not just been going for 50 years, he’s been interwoven with our national aesthetic for 50 years.’ – Esquire A timely celebration of British design legend Sir Paul Smith and his one-of-a-kind creativity This innovative book captures the unique spirit of British fashion icon Sir Paul Smith through 50 objects chosen by Sir Paul himself for the inspiration they have provided him over the years – from a wax plate of spaghetti and a Dieter Rams radio to a Mario Bellini Cab chair and a bicycle seat. Each object has impacted his worldview, his creative process, and his adherence to a design approach that’s always imbued with distinctly British wit and eccentricity.