Don't let your straightening iron, curling wand or blow dryer ruin your hair anymore! Introducing the latest in technology to create heat protection for up to 300 degrees. The Pump 300° Heat Protection has a tropical smell to die for and creates a gloss feel on your hair. A must-have for anyone using heat on their hair. What does heat do to your hair? Can break the S-S or disulphide bonds within hair strands that give hair its strength Damages protein in the hair shaft Make your cuticles completely dry Fade your hair colour