Conscious adventure that doesn't cost the earth | Hardcover | Today, we are increasingly aware of the negative impacts our travel can have, and a cultural shift towards living more consciously and responsibly means many of us are reassessing our travel priorities. The knowledge that air travel is bad for the environment isn’t new, but it has long been considered a ‘necessary evil’. Fortunately, in this new carbon-conscious era, consumer demand is seeing real change in the industry. New, faster and more comfortable rail and ferry services are making cross-continental travel easy and enjoyable, while many hotels and tour operators are improving their credentials and actively facilitating local conservation and community projects.