When she moved to the soggy Northwest a decade ago, Maria assumed that locals would know everything there was to know about clouds, in the same way they talk about salmon, tides, and the Seahawks. Yet in her first two years of living in Olympia, Washington, she never heard anyone talk about clouds―only the rain. Puzzled by this lack of cloud savvy, she decided to create a 10-question online survey and sent it to everyone she knew. Her sample size of 67 people included men and women, new friends in Olympia, family on the East Coast, outdoorsy and indoorsy types, professional scientists, and liberal arts majors like herself. The results showed that while people knew a little bit about clouds, most were like her―they had a hard time identifying clouds or remembering their names. As adults, they had lost their curiosity and sense of wonder about clouds and were, essentially, not in the habit of looking up.