AURA Let your furniture rock the 'Free Spirit' look with this magenta purple pink chalk paint. Make your space stand out with a splash of color and a pinch of creative flair. Get creative and get inspired with Aura's Clay and Chalk Paint - unleash your inner artist A highly intuitive deep, rich magenta named for the unique and free spirited aura it represents. Daydream Apothecary has created the most vibrant paint for artists and DIY furniture designers. Our proprietary artisan paint formula, has low volatile organic compounds (VOCs), reconstitutes with water, and blends beautifully. This amazing new hybrid clay and chalk formula, was designed to adhere to most all surfaces without the need to prep or prime. We created Daydream Apothecary Paint has unmatched versatility with the ability to give your projects insane coverage and the option for a super-smooth or textured finish. It's art in a jar!