The OG herself! These badge reels are heavy duty! The reel housing is made from thick plastic and high-quality metal with a slide clip that will solidly keep your ID in place wherever you clip it! The 24" retracting cord is made from heavy duty steel cord with a smooth vinyl cover.  These ain't like your grandma's badge reels! (Unless, of course, your grandma also shops here, then it is totally like hers!)