Wholesale Art of Principled Entrepreneurship by Andreas Widmer

[BenBella Books] How many times have you heard someone say, "It’s not personal; it’s just business"? That attitude reflects a belief that business needs to be cut-throat, that it’s a dog-eat-dog world, that the pursuit of profit is the only thing that matters, and that the only way to succeed is to beat the competition. But none of this is true: business doesn’t have to be that way. The Art of Principled Entrepreneurship is a prescription for living the American Dream and for finding the fulfilment that comes from helping employees and customers improve their lives. In his 30-year career in international business strategy, economic development, and entrepreneurship, author Andreas Widmer has seen firsthand numerous companies both succeed financially and also build a people-centered venture in the process. He shares his favorite success stories and details five key principles for conducting business in ways that combine personal virtue, the latest entrepreneu