Wholesale Falling into Flowers: A Step-By-step Guide to Today's Modern Wedding Business

If you have the desire to perfect your wedding floral sales, business and customer-service skills, and to become more professional and profitable in this segment of the industry, this is the book for you! Written in an enchanting, friendly and easy-to comprehend manner by Alison Ellis, a practicing wedding florist for nearly two decades, this book covers it all. Included are sound advice and proven tips for: becoming a wedding florist finding and creating a niche for your business selling weddings (including consultation tips) • pricing your wedding work profitably • planning and executing weddings managing communications with clients—and much, much more.