It moisturizes, illuminates, and maintains the hair. This lightweight textured, non-sticky pudding leaves a soft and shiny hold while at the same time hydrating the hair. This alcohol-free formula won't dry your hair or cause peeling. Historically, olive oil has been known as a healing elixir, rich in essential fatty acids that impart moisture directly to the hair and scalp. The system provides continuous protection while straightening and providing long-lasting shine.