Solve the Seasonal Outerwear Gap for Your Customers Shoppers are constantly looking for a jacket that transitions effortlessly between seasons—something versatile, weatherproof, and stylish. Many settle for gear that either sacrifices comfort for performance or fashion for function. The Northbound Gear “DryShield” Waterproof Field Jacket is designed to solve that problem, making it a must-have addition to your retail lineup. Appeal That Drives Sales With sustainability, comfort, and high performance in one, this jacket attracts eco-conscious, outdoor-loving, and urban customers alike. Retailers can expect broad audience appeal, repeat purchases, and strong seasonal demand. ✔ Key Features That Sell Themselves ✔ Eco-friendly DWR coating – 10,000MM waterproof rating with fully taped seams ✔ Windproof & breathable design ✔ Rollaway storm hood for all-weather adaptability ✔ 4 waterproof pockets (2 chest w/ sunglass chamois, 2 side) ✔ Earphone-friendly for everyday use ✔ Reflective logos on chest & arm for visibility Retail-Ready Advantage Available in a wide size range (XS–XXL) with practical fits, the DryShield Field Jacket is built to move quickly off shelves. Its mix of premium construction, eco-friendly appeal, and functional design makes it an easy upsell and a reliable margin driver for your store.