Joe'y isn’t coffee. It’s your healthier pick-me-up. We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like adaptogens to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place. WHAT DOES IT TASTE LIKE? It's delicious, but don’t expect a coffee or a tea. joe'y is its own drink. Not too sweet & not too bitter - it’s bold, rich, & roasted to perfection. Notes of cacao, roasted chicory, & subtle cinnamon blend together for a smooth finish & none of the acidity. HOW DOES IT MAKE YOU FEEL? You'll get the immediate boost of energy & focus from the perfect amount of caffeine. With 1/5 the amount in a coffee, you'll be in the zone without the jitters or crash. Then, the adaptogens & functional mushrooms will kick-in to increase your natural energy, focus, memory, mental performance, and more. 18 servings / 4oz bag NOTE: Each order = 1 case (12 retail bags). MSRP: $19.99/bag. Wholesale price/case: $144.