Crafted by six-time World Champion Pitmaster and TV barbecue personality, Tuffy Stone - ‘The Professor’ of Barbecue. The balance of this rub has been perfected over 42 Grand BBQ Championships by enhancing the natural flavors of meat, providing a balance of sweet, savory, and smoky notes. Tuffy Stones Sweet BBQ Rub not only adds flavor but also enhances the crust or bark formation, and creates a delicious outer layer on the meat. Generously apply the Tuffy Stone Sweet BBQ Rub to any meat and allow 15 minutes for the rub to activate before cooking.