A bold, sophisticated classic reimagined for today’s zero-proof drinker. We start with tart Northern Michigan cherries, carefully refined into a smooth, house-made vermouth. Layered with our signature botanical gin and a rich aperitif, the result is a non-alcoholic cocktail that captures all the depth and balance of the original Negroni—without the alcohol. Why it sells: Appeals to the booming demand for non-alcoholic cocktails with full flavor. Complex, balanced profile that attracts cocktail lovers and sober-curious customers alike. Striking red hue and premium packaging stand out beautifully on shelves. Details: Non-alcoholic, shelf-stable, no refrigeration required. Ready to drink, just pour over ice. Made with real fruit and botanicals, never artificial flavors. Perfect for customers seeking a sophisticated alternative to spirits, and a guaranteed conversation starter at any gathering.