There is, they say, no ethical consumption under capitalism, but can there be an ethical commitment to sustainability for businesses? Dr. Bronner’s Magic Soaps are notorious for their overwrought and overexcited product labels, which were written as if exclamation marks were on sale. Despite that, or because that, this king of the small print became king of big sales as well. In Honor Thy Label, author and head of special operations at Bronner's, Gero Leson, tells the inside story of how this soap became known around the country and indeed around the world, without losing their fair trade ethos. It's not every business that can stay so clean, but would you expect anything less from Dr. Bronner's?(This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)