Be.One MULTICOLOR RICH PERMANENT by PERSONAL TOUCH is the innovative permanent hair coloring system with organic fruit extracts and hydrolyzed wheat and soy proteins, mixed in thermal water. Its plant-based formulation contains no ammonia, ppd, resorcinol, or silicones, thus promoting more effective penetration of the coloring pigment and ensuring uniform, bright, and long-lasting color while respecting the scalp and hair fiber. For cutting-edge, plant-based coloring that cares for the hair and guarantees total coverage of gray hair, which becomes extraordinarily shiny, soft, hydrated, and protected. Effects: Permanent Coloring Format: 100 ml Tube Hair Type: All hair types Colorimetry Family: Purple Color No.: Coffee, Gianduia, Panna cotta Color: Dark blonde purple, Intense purple blonde, Black violin