Wholesale Born To Walk: The Broken Promises of the Running Boom

HEALTH & FITNESS / Exercise/General / Mark Sisson, NY Times bestselling author, founder of Primal Kitchen and Peluva footwear, and former marathon runner, is officially proclaiming an end to the running boom. For most enthusiasts, running is far too physically, metabolically, and hormonally stressful to promote health, weight loss, or longevity. Alas, the modern running shoe enables ill-adapted people to run with poor technique, increased impact trauma, and a high rate of chronic overuse injuries. Born To Walk will help reshape fitness culture to reject flawed and dated "no pain, no gain" ideals, and replace them with a simple, sustainable program to increaseeveryday movement, improve aerobic conditioning the right way, avoid the risks of injury and burnout associated with running, and promote a healthy, happy, energetic, long life–one step at a time. This approach will get you fitter, leaner, and stronger than ever–without the pain, suffering, and sacrifice of endurance training.