A total of 20 pieces in a case. This is a fully preconstructed display of 5 different decorative towel designs and 4 pieces of each design. The displays are created around a theme. There are themes that cover a wide variety of styles or celebrations. Design themes include things such as, coffee, patriotism, summer, fall, and the list goes on. The case has a topper that shows what each towel looks like and advertises the product while it sits on the shelf. The display box makes it quick and easy to stock this product.