2025 Winner 2nd place at the American Royal Best Rub in the spicy rub category and 4th Best Rub overall. 2018 Winner 2nd place at the American Royal Best Rub on the Planet competition in the spicy rub category and 5th Best Rub overall. Give mealtime some giddy-up and go with our signature Cowgirl Rub. This bold, warm blend of spices helps seal in juices, keeps meat tender, and delivers a depth of flavor that’s as memorable as it is mouth-watering. Its aroma alone will have the hungry herd gathering around the kitchen before dinner is even served. Warning: Once they taste it, they’ll be ready to kick off their boots and “sit a spell” at the table — so make enough. Best On: Beef, Pork, Poultry, Seafood, Vegetable Heat Level: 3/5 Lightly coat meat or vegetables before grilling, smoking, roasting, or baking. Also excellent added to baked beans, casseroles, potato dishes, or sprinkled on wings before finishing. Store in a cool, dry place. Made in the USA. UPC: 8 50624 00097 5