This item donates 20% to Rivershed, a non-profit charity dedicated to improving the health of the Fraser Watershed and its riversheds through Watershed CPR (Connect, Protect, Restore). Rivershed is working with a movement of Watershed Defenders to help protect and restore salmon and wildlife habitat in each of the Fraser’s 34 riversheds. Their vision is to see the Fraser Watershed as a resilient watershed, with salmon, people and economies flourishing in rivershed communities.  Sockeye salmon are one of five salmon species found in the Fraser River, which is one of the largest sockeye salmon-producing rivers in the world! Salmon contribute to the ecosystem at every stage of their life.