Made with organic oats & soybeans. Nutrition for sustained energy. Good source of protein. No trans fat. 70% organic. Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile ride with my buddy, Jay. We'd been gnawing on some other energy bars. Suddenly, despite my hunger, I couldn't take another bite. That's the moment I now call the epiphany. Two years later, after countless hours in Mom's kitchen, Clif Bar became a reality.