Award winning sulfate-free formula rich lather gently cleanses and moisturizes helping to reduce breakage during shampooing. Made with pure shea butter and formulated without harsh ingredients. NO MINERAL OIL, SULPHATES, PARABENS, SILICONES, PHTHALATES, GLUTEN, PARAFFIN or PROPYLENE. Benefits: * Rich lather removes heavy buildup * Gentle formula prevents breakage * Great for natural & colored hair Awards: 2014 Ebony Beauty Grooming MVP Winner HOW TO USE Wet hair completely. Massage into wet hair beginning at the root and work toward ends. Lather then rinse thoroughly with cool water. A second lather and rinse are recommended for hair with heavy product buildup. 13.5 FL OZ / 400 mL