Boujad Rug | 100% Wool | 250 x 180 cm A bold and artsy Berber beauty This stunning Boujad rug is a true conversation starter — a handwoven artwork in an unconventional color symphony of ochre, blush pink, and bold black. With striking braided finishes, similar to our exquisite Marmoucha pieces… Graphic stripes meet scattered shapes in an abstract rhythm, giving it a contemporary, almost painterly feel. Crafted by Amazigh women using ancestral knotting techniques, it combines tradition with bold expression. The soft wool pile and radiant palette make it a perfect match for modern, eclectic, or boho interiors — from living rooms to creative studios. → Hand-knotted by Berber artisans → 100% natural wool → Ethically sourced, one-of-a-kind → Medium pile | Soft & textured → Cleaned and ready for use Expect charming irregularities — they’re part of the rug’s story and soul. FAIR TRADE During my purchasing trips to Morocco, I always look for beautiful, unique pieces that fit nicely within our concept. I work with trustworthy suppliers who provide work to hundreds of women in the mountain areas. And I bid with the local merchants on the criée berbère of the carpet souks in the heart of Marrakech, skipping most intermediate channels! MAINTENANCE ADVICE Each rug is hand washed and (if necessary) repaired in Morocco before being shipped to Belgium. Any restorations were done by hand by skilled artisans in the traditional methods and with materials to best suit its origins. Rugs should be vacuumed regularly, and occasionally hung outside in the sunshine and fresh air to freshen them up and get rid of any loose dirt. We recommend only ever using mild soapy water to spot clean your carpet. Chemical cleaners and vintage textiles are definitely not friends - so keep cleaning simple and to the basics. If your rug is in need of a deeper clean due to spills or wear, contact a professional rug cleaning service in your area.