A colour-safe, protective shampoo to maintain hair health + strength A colour-safe, pH-optimized shampoo with the patented K18PEPTIDE™ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse. Safe but powerful cleansing: Plant-derived surfactants deliver safe but effective high-power cleansing to break down and remove dirt + oil Designed for damaged hair: pH-optimized formula helps prevent excess swelling of the hair cuticle during washing - which helps maintain color, improve hair health and shine, and reduce frizz Gentle enough to use every time you cleanse: Gentle on hair AND scalp - pH-optimized formula mimics hair’s natural pH, to reduce cuticle swelling and maintain hair health, and preserve the scalp microbiome Directions: * Safe to use every time you wash.