GIOVANNI's 2chic Ultra-Moist Shampoo is powered by our Dual Moisture Complex of Avocado and Olive Oil to help treat dry, damaged hair. This ultra moisturizing Shampoo silkens coarse hair with softness and shine. Look in the Ingredients section for a listing of USDA certified organic ingredients.GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin . By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset.