If you’ve ever eaten black rice, then you can appreciate its nutty, slightly sweet taste, chewy texture and exotic purple-black hue. But this unique rice is more than delicious, it’s incredibly healthy — and increasingly considered a “superfood” among rice. Certified Gluten Free, Whole Grain, Non-GMO, Kosher and Vegan. Free of the top 8 allergens, oil-free, and contains no additives. Legend has it that this ancient grain, referred to as “longevity rice,” was eaten exclusively by the emperors of China to increase health and ensure a long life. Forbidden® rice is treasured for its delicious roasted nutty taste, soft texture, nutritional content and beautiful deep purple color. This medium-size heirloom rice is grown in the Black Dragon River region of China's sub-arctic Northeast provinces, and is a natural source of antioxidants (anthocyanins), magnesium, protein and fiber.