Healthy Breeds Smelly Dog Shampoo contains natural baking soda to cleanse and deodorize the skin and coat. Excellent as an all-purpose cleansing and deodorizing shampoo. Ideal for use on dry or normal skin and coats. A non-irritation, non drying, hypoallergenic formulation which leaves the coat lustrous, soft, supple and tangle free. It is pH adjusted with coat conditioners added. It can be used at full strength or dilute up to 12-1.