Cola Swag Effect Shampoo with caffeine: shine and volume for your hair. Although it may seem like the formula of the world's most consumed soft drink, we are introducing a shampoo that works inside the hair, strengthening its fiber, hydrating and purifying it, while leaving the hair completely natural, with volume and exceptional shine. This Cola Swag Effect Shampoo is formulated with caffeine, phosphoric acid, sorbitol, cinnamon, and vanilla, all fundamental ingredients in cola drinks. These natural actives have a useful mechanism to control and improve the natural state of the hair. Caffeine, with its revitalizing power, acts against hair loss; vanilla has a high moisturizing power and retains water molecules, preventing the hair from drying out, thus enhancing its volume. And finally, cinnamon, in addition to its great purifying activity.