Kinder Beauty's Be Kind Rewind Bakuchiol Serum is a Clean, Vegan & Cruelty-Free serum that provides natural and gentle anti-aging benefits for all skin types. Bakuchiol is a gentler, plant-based alternative to Retinol, known for its anti-aging and skin-renewing properties. This serum is also packed with special ingredients like Hyaluronic Acid, Squalane, Niacinamide, and Vitamins B & E to help reduce the appearance of fine lines, wrinkles, hyperpigmentation, and age spots while promoting collagen production for firmer and smoother skin. A great product to help improve texture and tone, revealing brighter and more youthful-looking skin.