[Simon & Schuster] The New York Times bestseller about two guys who went out for coffee and dreamed up Seinfeld—“A wildly entertaining must-read not only for Seinfeld fans but for anyone who wants a better understanding of how television series are made” (Booklist, starred review). Comedians Larry David and Jerry Seinfeld never thought anyone would watch their sitcom about a New York comedian sitting around talking to his friends. But against all odds, viewers did watch—first a few and then many, until nine years later nearly forty million Americans were tuning in weekly. Fussy Jerry, neurotic George, eccentric Kramer, and imperious Elaine—people embraced them with love. Seinfeldia, Jennifer Keishin Armstrong’s intimate history is full of gossipy details, show trivia, and insights into how famous episodes came to be. Armstrong celebrates the creators and fans of this American television phenomenon, bringing readers into the writers’ room and into a world of devotees for whom