Mata what? Is Matatabi the newest catnip powder? No, in fact, it has existed for thousands of years. Matatabi is a deciduous climbing plant grown in the mountains of China and Japan and is one of the most popular cat treats in Asia. Discover it in its powder version, finely ground, to rub on the toys and scrapers of your beloved feline. Twice as strong as catnip, acting as a natural stimulant, it makes your cat extremely playful. Don't worry if you see your cat rolling around while licking or even drooling. Simply use it on your cat's favorite toy or furniture and let the fun begin.