Immerse customers in an authentic Anatolian coffee ritual with Selamlique Mastic Turkish Coffee, a 125 g package of finely ground Arabica beans expertly blended with natural mastic resin for a subtly resinous, aromatic brew. Renowned for its smooth mouthfeel and delicate pine-like undertones, this premium coffee elevates any café menu, specialty retail shelf, or at-home ritual. Artisanal Blend & Premium Ingredients 100% single-origin Arabica beans, roasted to a medium profile to preserve bright acidity and nuanced sweetness Finely ground to the traditional Turkish coffee consistency (ultra-fine powder) for full extraction and signature foam Infused with natural mastic resin (sourced from Pistacia lentiscus) at 2% concentration, imparting gentle pine-forest notes and a silky finish No artificial flavors, colors, or additives—just pure coffee and mastic Sensory Profile & Flavor Journey On the first sip, guests encounter a rich, velvety body with vibrant fruity acidity and smooth caramelized sugar sweetness. The mastic resin emerges mid-palate, offering a whisper of cedar-like freshness and subtle pine aroma. A lingering aftertaste of toasted almond and mild herbal resin rounds out the cup, leaving a clean, resonant finish that invites a second spoonful. Brewing & Serving Rituals Traditional Cezve Method: Combine 1 heaping tsp (≈6 g) per demitasse cup with cold water; slowly heat until foam rises twice, then pour gently. Modern Café Twist: Use a moka pot or AeroPress for a simplified infusion that highlights mastic’s delicate notes. Mastic Latte: Brew double-strength coffee, stir in steamed milk and honey for a creamy, aromatic specialty drink. Iced Mastic Coffee: Chill traditional brew, serve over ice with a sprig of fresh mint or a lemon twist. Retail & Merchandising Applications – Specialty Coffee Shops & Gourmet Grocers: Feature in dedicated Turkish coffee displays with cezve sets and demitasse cups for immersive cross-merchandising. – Cafés & Tea Salons: Offer as a signature “Mastic Turkish Coffee” on hot and iced menus, paired with pistachio or rosewater confectioneries. – Hotel & Spa Retail: Provide as a luxury in-room amenity that highlights regional authenticity and wellness heritage. – Corporate & Gift Sets: Include in curated Anatolian coffee gift boxes alongside Turkish delight and cezve utensils. Marketing & Cross-Merchandising Strategies Highlight “100% Arabica,” “Natural Mastic Resin,” and “Traditional Turkish Grind” on shelf talkers and online listings. Drive social engagement under #SelamliqueMastic, inviting customers to share their first-sip impressions and brewing rituals. Bundle with Selamlique’s other flavored coffees—cardamom, cinnamon, and saffron—for a “Spice-Infused Coffee Collection” that boosts average order values. Seasonal & Year-Round Appeal While perfect for warming winter menus and festive gatherings, Selamlique Mastic Turkish Coffee’s unique resinous character and cultural cachet ensure steady demand y