Microweave™ technology, making life better, one towel at a time. A new leading-edge development where yarn needs no fiber reinforcement after the spinning process, insuring Eco Friendly Products. Other terry weave towels require a finishing process that uses PVA type fiber, which melts during the dying process. Microweave™ advanced technology implemented after spinning, adds natural air inside the yarn, creating micro air holes, allowing towels to remain soft and bulky after many washes. Microweave™ technology, making life better, one towel at a time.