PERMANENT HAIR DYE: Beautiful subtle and shimmery shade of Deep Amber Hair Color, for light to mid-brown hair. WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger. EASY TO USE: Inside the home colour kit is an informative step-by-step guide on how to colour your hair and links to further helpful guides. NON-DRIP FORMULA: Mix the colour cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers. BEST RESULTS: Apply to dark blonde to black hair. If your hair is darker the result will not be as visible or will not provide your desired shade. 100% GREY COVERAGE: For full head application and root regrowth (Thick or hair longer than 20cm may need two packs) PPD, VEGAN & CRUELTY-FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.