Boom Cica Wow is the name, and barrier protection is the game! Daily environmental stressors - and the occasional overuse of exfoliants - can cause skin to be red, flaky, and irritated. That’s why we created a barrier-boosting gel cleanser that washes away the bad stuff while shoring up the good stuff - all so you can get your skin to its happy place faster. What's so special? - Gently cleanses while nourishing and boosting your skin’s barrier. - Coconut & sugar beet derived natural cleansing agents, no harsh sulfates. - Enriched with Centella, Ceramides, Malachite, Chamomile, Blueberry, Ginseng, Green Tea, Ginger, and Hyaluronic Acid. - Formulated with Dermatologists for all skin types. - Cruelty Free. - Esquire Grooming Award 2023 "Best Face Wash" - GQ Grooming Award 2023 "Best Face Wash" Perfect as a daily skincare staple or a thoughtful gift for birthdays, Father’s Day, and holidays year-round. All Jaxon Lane products made in South Korea