What's the taste? Indulge in the zesty tang of lemon pie essence, making each brushing session a delightful treat for your taste buds. Where? Teeth What is it? Lemon Pie is a natural whitening toothpaste crafted with carefully selected ingredients such as organic coconut oil, baking soda and organic lemon juice powder, free from harsh chemicals and artificial additives. What does it do? This remarkable whitening toothpaste cleans your teeth, promotes oral health and leaves you with a radiant smile. Lemon pie has the power to remove stubborn stains from coffee, tea, wine, smoke and more. How to use it? To use Lemon Pie, start by squeezing a pea size amount onto your toothbrush. If the product feels slightly harder due to temperature, gently massage the tube to warm it up. Then, with your toothbrush loaded, gently scrub your teeth and gums.