Sour Patch Kids were created in the early 1970s by Frank Galatolie, originally under the name "Mars Men," while working as a confectioner at Jaret International. In the late 1970s, Cadbury and the Malaco Licorice Company formed the Allen Candy Company in Hamilton, Ontario to produce them. In 1985, they were re-branded to "Sour Patch Kids." The name was likely changed to capitalize on the popularity of Cabbage Patch Kids at the time. Mondelez International currently handles production of the candy, following their acquisition of the Allen Candy Company in the late 1990s. Sour Patch Kids candy is a tantalizing treat that offers a burst of flavor with every bite. These iconic candies start with a tangy, sour kick that awakens the taste buds, followed by a sweet, fruity sensation that balances out the tartness. Each candy is shaped like a small slice of watermelon 🍉, adding a playful element to the snacking experience. 24CT - Display Ready Box Profit Margin- $2.98 - 47% Profit