Get a free PDQ Merch Display +4 free demo decks (on rivets to keep your store tidy–see the PDQ merch display images below). To get the 40 unit display, click back to all our product list and select a PDQ playing cards bundle. Every DEK employs the rich, impeccable design of a specific locale’s unique aesthetic in our diverse world. Each DEK’s name is a word in the country’s native language which embodies the personality of local life. DEK • lykke (pronounced “LUKE-uh”) is a Danish word. Denmark conjures visions of vikings, and when visiting Denmark, one can indeed sense the historical and spiritual home of these legendary warriors, craftsmen, and traders. Design details in this Lykke DEK include chess iconography, which was popular in Denmark 1200 years ago in the Viking age. But Danes are docile, too. “Lykke” translates quite nicely to “happiness,” but to Danes, “Lykke” means finding the good that exists in the world around us every day—even if you are a Viking.