Safe. Fun. Yum! And the perfect stocking stuffer or holiday gift for kids! Brushing with Jack N' Jill Kids Toothpaste helps clean teeth and provides natural protection against cavities. Our mild gel formualtion is fluoride free and suitable from 6 months (when bubs first teeth usually come through). We know little kids don't know how to spit - Jack N' Jill Toothpaste is safe if swallowed when used as directed. With a kaleidoscope of nine yummy organic flavors, toothbrushing time has never been easier or more fun! Ingredients such as xylitol and calendula, plus regular and effective brushing, help to soothe gums and fight tooth decay. Benefits: With 40% xylitol, Jack N' Jill Toothpaste helps balance the pH in the mouth. xylitol has also been shown to reduce bacteria trapped in plaque whilst silica gently cleans teeth to help avoid the build-up of plaque. Calendula flower extract helps to naturally soothe gums.