grums hydra calm serum is based on concentrated hydrating ingredients and extract from recycled coffee grounds providing antioxidant properties, caffeine and vitamin B3 for your skin. The hydra calm face serum is ideal for both dry, sensitive and regular skin types, where it will help increase the skin’s moisture level and strengthen the skin barrier, as well as treating and preventing fine lines caused by moisture deficiency. This serum is ideal for dry and regular skin as it has the ability to increase the skin's ability to absorb water, smoothen out lines and wrinkles. The product is based on a formula of recycled coffee grounds extract, hyaluronic acid as well as a number of carefully selected plant sugars that increase the skin's own production of hyaluronic acid.