Red Bull Gives You Wings In 1987, Red Bull not only launched a completely new product, it created a whole new product category - energy drinks. From day one, RedBull has been giving wings to people and ideas, setting many milestones in sports and culture. When To Drink Red Bulls is appeciated worldwide by top athletes, busy professionals, college students and travelers on long journeys. For those who wish to have Red Bulls benefits without sugars: The sugar free Red Bull variety Red Bull Sugarfree provides the wings of Red Bull Energy Drink without sugars. Red Bull was the first global energy drink brand to address the consumer request for sugar free energy drinks and launched its Red Bull sugar free varieties.